Orthodontics In Summary (2025)
Farooq Ahmed is a leading Orthodontist whose research is published in bleeding edge journals across fields such as TADs and IPR. He also creates courses where Orthodontists can learn from him directly.
Hybrid Shooting
Captured a mix of video and photo across the day of the course
Increased Signups
Farooq’s courses are regularly sold-out and awareness within his niche of his work has grown.
Fly-On-The-Wall
Minimally invasive shoot, collecting photos and b-roll without a bright flash disrupting proceedings
Medical Educational Content (2025)
Mindfriend create educational psychology videos with experts on various topics as part of their directory of mental health professionals
Great Performance
Some of the videos posted on instagram gained 10k views which was above average for the platform
Localisation
Mindfriend publish across YouTube, Instagram and TikTok, content needed to be optimised for vertical and horizontal platforms
Style Guide
Mindfriend had a very strict style guide to adhere to and I ensured quality control throughout the shooting process.
Ummu Health (2025)
Ummu Health, a fertility platform needed a video to help with the launch of a beta test, the project required an Ultra-Fast turnaround as a result
Fast Turnaround
Ummu Health required an ultra-fast turnaround of a day or two to get this ready for their launch, we met the target perfectly.
Successful Launch
This integrated asset made for a fantastic, successful Beta launch.
Scripting
Worked on enhancing the script for social media use
Invisalign Promo (2025)
The Aura Centre needed a series of around 20 videos to promote their dental offerings, especially looking at Invisalign
Cost-Efficient
Reduced costs by shooting lots of content over a short space of time, before editing it out.
Bookings Uptick
Increase in customer engagement and bookings
Scripting
Worked on improving scripting with their marketing agency to make it more punchy